The Naked Wolfe brand was founded in 2016 in Hong Kong and, in the space of a few years, it managed to carve out its own space on the global fashion circuit. The idea of the two creative directors originally from Australia who, strongly influenced by the 1970s, started producing shoes with captivating, ultra-modern styles. One of the brand’s main innovation features is a range of hand-made items, aimed at the detailed attention given to artisan craftsmanship. The Naked Wolfe sneakers became a cult item on social networks.